Understand how physicians really make treatment decisions.
Virtual Patient helps teams simulate realistic clinical choices, uncover drivers and barriers, and turn physician decision-making into sharper targeting, clearer messaging, and more confident strategy.
Define an indication, generate clinically relevant options, and launch a project in minutes.
Create nuanced cases with clinical factors and patient motivations that feel true to practice.
From indication to insight in a simple guided flow.
Set up the project
Name the project, define the indication, and choose manual or AI-assisted setup. The platform can suggest clinically relevant patient factors and treatment options to give you a strong starting point.
Create virtual patients
Select one or more treatments and let AI propose a full patient profile, including factor values and a patient statement that brings the case to life in a realistic way.
Run the exercise
Physicians review each case, explore the history, prescribe a treatment, and explain their reasoning through a structured and intuitive flow.
Design realistic patient scenarios in seconds.
Rather than starting from a blank page, teams can use AI to generate clinically coherent virtual patients centred around selected treatment options — then edit, refine, or regenerate as needed.
Choose one or more therapies
Select up to three options you want the case to be designed around, including your focus product where relevant.
Generate a targeted profile
The platform proposes patient factor values and a short patient statement that captures goals, concerns, and likely trade-offs.
Validate strategy, not just confirm it
Build cases that support your targeting strategy — and cases that challenge it — so you can stress-test assumptions before taking action.
Answer the questions your team is already asking.
See how physicians actually decide.
Capture treatment choice and the full clinical rationale — in real time.
Review the case
Each patient appears as a focused, realistic scenario with history, clinical context, and a clear action path.
Capture real rationale
Respondents can type or record their thinking naturally, allowing the platform to capture reasoning that feels closer to a real consultation response.
Track progress
Progress remains visible throughout, helping respondents move through all patient cases with minimal friction.
Turn responses into strategy-ready insight.
See how decisions stack across patient profiles, uncover patterns, and move from raw responses to practical action.
Simple access for pilots, workshops, and ongoing projects.
Choose the option that best fits your project horizon. Both plans include full platform access, AI-powered setup, secure data handling, and unlimited internal use within your verified company domain.
Built for focused pilots
A strong entry point for first-time teams, pilot projects, workshops, and targeted market exploration.
AI-powered setup & design
- AI-assisted project setup tailored to your indication
- Smart virtual patient creation with realistic, diverse scenarios
Physician engagement & data capture
- Interactive physician exercises for one-to-one or remote use
- Capture of treatment drivers and barriers
- Real-time aggregation of physician responses
Quant & insight capabilities
- Launch and manage quantitative surveys
- AI-generated insight summaries for workshops and reporting
Flexibility & security
- Unlimited projects and virtual patients
- Multi-language patient cases across 7 supported languages
- Secure data storage with export capability
- PIN-protected access restricted to your organisation
Best for ongoing programmes
Ideal for multi-market work, repeat workshops, longitudinal use, and teams that want continuous access to the platform.
Everything in the 6-month plan, plus
- Priority support
- Continuous access to new features
- Best value for ongoing and multi-market projects
Included platform capabilities
- AI-assisted setup and smart patient creation
- Interactive physician exercises and quant survey dashboard
- AI-generated insight summaries, report support, and secure export
- Unlimited projects and unlimited internal users within your verified domain
Pilot options are available for first-time teams. For tailored requirements, please get in touch.
A modern way to explore physician decision-making.
Whether you are testing assumptions, refining targeting, or preparing a pilot, Virtual Patient offers a faster and more engaging route to insight than traditional static approaches alone.